‘DJ Self Born’ has adapted the popular book “Rich Dad, Poor Dad”, by Robert Kiyosaki into a musical journey of young men.

‘DJ Self Born’ bursts back onto the global Hip-Hop and Rap scene with a hot new album called “Rich Plug, Poor Plug”. This creative and inventive piece of Hip-Hop wizardry follows the journey of young men, figuring out life without resources or financial literacy. ‘DJ Self Born’ conjures up a perfect selection of new mixes, beats and voice over’s from masters of Hip-Hop like Conway The Machine + Westside Gunn, Benny The Butcher, Pusha T, Jadakiss, Joey Badass, Fabolous, Nas + Lauren Hill and more.

This magnificent new release tells an overall story, using the impressive DJ skills of the world’s most humble DJ, with all tracks linking to each other with style and the prowess of a master at work. ‘DJ Self Born’ is not new to the rap and Hip-Hop game, he previously co-produced the legendary album “Dreams Still Inspire” from ‘Abstract Mindstate’ with world famous Hip-Hop artist Kanye West. He is also known as a famous touring DJ and only releases music of the highest and coolest quality. So what is a plug ?

Households today are missing more and more fathers being present in their children’s lives. With that said, fatherly advice is either non-existent or supplemented by the mother’s best efforts. In distressed communities, a fatherless son seeking guidance from a man, unfortunately, can find that direction in the streets… usually from what we know as “a plug”. At that point, the PLUG replaces the DAD…

Following up his 2 successful projects, DJ Self Born has adapted the popular book “Rich Dad, Poor Dad”, by Robert Kiyosaki into a musical journey of young men figuring out life without resources or financial literacy.


  • a term used to describe someone who is a resource for obtaining something
    valuable that would otherwise be difficult to obtain.
  • slang for a drug dealer, who supplies lesser drug dealers with their drugs. Also
    referred to as a drug ‘connect’


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